Prada recently faced criticism after a high-profile event was cut short due to safety concerns.
On October 25, Prada Korea issued an official apology regarding the premature conclusion of the "Sound of Prada" event held in Seongsu-dong on October 24. They expressed regret for the inconvenience caused by the large crowds at the venue's entrance, which necessitated assistance from local authorities for the event's early termination. The brand thanked all citizens for their understanding during this incident.
The event was set to showcase various celebrities, including Aespa's Karina, NCT 127's Jaehyun, and ENHYPEN, generating significant buzz in the area. However, the influx of hundreds of fans created major traffic congestion before the event even began, prompting police intervention. Some celebrities were unable to exit their vehicles, forcing Karina to send a message to her fans via the Bubble platform, advising them to head home instead of waiting.
As complaints about venue selection and safety arose, Prada Korea reiterated their apologies for the disruption caused by the crowding. The incident highlights the challenges of managing large events in crowded urban settings.