In a shocking turn of events, K-pop sensation NewJeans has issued an ultimatum to their management company, Hybe, regarding their future. During an emergency live broadcast on November 11, the group demanded the reinstatement of former CEO Min Hee-jin by the 25th, insisting that the environment and systems prior to the conflict be restored. This unprecedented move highlights the fractured trust between the artists and the management, with NewJeans detailing negative experiences that led to their current stance.
NewJeans emphasized that their trust in Hybe has significantly eroded, citing harassment from other team managers and the news of Min's dismissal being broken through media. Despite being a rookie group established only two years ago, the situation has stirred a division among fans, with some feeling that the group has overstepped boundaries while others sympathize with their plight. The countdown is now on, with just two weeks until the deadline that could determine their path forward.
There are two likely outcomes: NewJeans may either leave Hybe or choose to stay. If they decide to leave, they would need to present evidence of contract violations or a damaging breakdown in their relationship with the company. Industry insiders speculate that NewJeans' recent comments about feeling ostracized may signal a desire to dissolve their ties with Hybe entirely.
However, pursuing legal action to terminate their contract can be a complicated process, potentially halting their activities in the interim. Should they lose, they face hefty penalties, though the group's global popularity might attract third-party investors to help alleviate financial issues. Nonetheless, such a move could require them to give up their name, adding significant risk to their plans.
On the flip side, NewJeans might opt to remain with Hybe, contingent upon the company's response to their current demands. Given that NewJeans is a valuable asset for Hybe, the company could choose to address their issues and provide supportive resources, or conversely, might impose limitations to express their displeasure. The decision that Hybe and ador will make regarding the group's future is eagerly anticipated by fans and industry observers alike.